As the name implies, user-friendly web design makes it simple for users to use, navigate, discover information, and know where to go. Nowadays, users have high standards for the website appearance, usability, and speed. Finding a so-so website is just plain disheartening, especially with so many innovative web design and web development trends appearing almost daily.
You must now spend money on a user-friendly design to retain visitors to your website and entice them to return. We’ve compiled a list of ten tried-and-true suggestions for enhancing user experience by creating a clear and user-friendly website.
Keep the viewers in mind for web design.
What you want visitors to see when they arrive at your website and what they wish to (and anticipate) to see when they arrive there are very different things. Of course, you need to meet your KPIs and conversion rates to accomplish your objectives while designing UX apps. When you cater to your target audience and direct them through your website in a manner that is intuitive to them, reaching these goals will be much simpler.
It would help if you gathered information before beginning any planning or UI design endeavor so you can make informed decisions. Creating a Customer Journey Map, integrating a heat mapping application into your existing website, and checking your Google Analytics are all ways to achieve this. You might be shocked to find that some areas of your website that “made sense at the time” are very difficult to understand when you view it from the perspective of your users.
Make your website mobile-responsive
A website must be adaptable to mobile devices to be successful. Over one-third of millennials worldwide complete all of their internet shopping and other online activities through a mobile device, and they spend more than five hours daily on their phones. Of course, the smartphone website for your company needs to provide a good user experience.
Potential customers may leave your website in favor of a rival if they arrive there but need help to view or use it on a mobile device. This leads us to our next point: a poor mobile user experience lowers your website’s search engine rankings and makes it more challenging for users to discover through a Google search.
Ensure the website is easy to find.
It would help if you had a domain name that either corresponds to your firm’s name or describes what you do. Even more than one name can direct visitors to the website. To accomplish this, you must implement technical SEO best practices, keyword research, content marketing, and paid advertising efforts.
Make the navigation simple.
Weebly co-founder and chief product officer Dan Veltri suggest keeping your top-level navigation menu to five different tabs with related sites arranged beneath them. Additionally, no matter where your readers land on your website, you should provide a direct path to the home page. A Google search will frequently direct your viewer to a page other than the homepage of your website.
Conclusion:
The best results for a particular search are determined by ranking, according to search engines. The order is determined by authority and significance. Include much pertinent content, such as different articles on various subject facets. Your site’s size, traffic, and the number of reputable websites that connect to it all contribute to its authority. Tools for small-business SEO make it simpler to optimize your website.
